The Concept of Trademark Registration to Familiarize Yourself With.
Every business has a brand image that helps it to be identifiable by their clients, and this is what we refer to as the trademark of the business. The brand should be something unique and not something that could be conflicting with what your competitors have. The trademark can be a symbol, phrase, words or a mixture of whatever pleases you.
The trademark protects your intellectual property which in this case is your brand. The advantage of registering your mark is to enable you to use the mark alone and avoid any conflict of interest from other firms that may use thee mark illegally as you can sue them since you have already registered the trademark.
When you are planning to register your trademark, it is advisable to hire a trademark attorney to help you out with the registration process. Using a trademark lawyer increases your chance of a successful trademark registration process because they are equipped with information that is needed in the registration process. If you don’t know any trademark lawyer to hire, you can search the online directory for recommendations. If you feel like you can’t afford to pay for the lawyer charges, then you can look for lawyers who offer free services to small companies, or you have the option of using the available guides to make the right decisions.
It is advisable to have an idea of what you would like your trademark to look like before going for the registration. Make sure that your mark is related to what your business deals with for your target market to identify it easily. After drafting a trademark that you would like to use, the next process is to check if it has been used by other firms before through the portal of trademark registration. To avoid going back and forth for the search if you happen to find that it has been used is to have several ideas and search them all and use the one that has not been used before.
For your trademark to be registered, it must pass the set regulations of being legally protectable and registrable and to ascertain that your mark can pass the test, you can ask your lawyer or check the guideline available online. Your mark should be a strong one such that it doesn’t resemble an existing mark that could be conflicting the market.
You can choose to fill your trademark registration online at the federal online portal or by getting hard copies of the application form. Once you fill the form, there are application charges that are to be paid, and you should trace the progress of your trademark registration to see if it is successful or not. It is important to note that the registration fees are not refundable regardless of the status of the application process.